“ The third argument says we have to change. We have to develop content that metamorphoses in sync with new ways of experiencing it, disseminating it and monetizing it. This argument concedes that it’s not possible to translate or extend traditional analog content like news reports and soap operas into pixels without fundamentally changing them. So we have to invent new forms. All of the fascinating, particular, sometimes beautiful and already quaint ways of organizing words and images that evolved in the previous centuries - music reviews, fashion spreads, page-one news reports, action movies, late-night talk shows - are designed for a world that no longer exists. They fail to address existing desires, while conscientiously responding to desires people no longer have.
March 15, 2009
